Alchemy, Rory Sutherland
November 10 @ 10:00 AM - 11:30 AM£187
Meet our world class author online, ask questions and hear the best questions answered. Then review your takeaways in a breakout session with the host of your choice and their invited leaders.
See, watch, or read a summary of the book in this ExecPOINTER
Listen to your audiobook and get details of the Zoom meeting when you book.
‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas Taleb
To be brilliant, you have to be irrational
Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?
We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.
But we aren’t, and we don’t.